Tiny Fish Co. sets itself apart as a canned seafood brand that offers sustainably sourced species local to the Pacific Northwest. The brand is introducing itself to the world with colorful packaging and canned products like rockfish in sweet soy sauce; octopus in butter, lemon and dill; and smoked geoduck with black pepper.
A former Top Chef contestant, Sara Hauman, is the creator of Tiny Fish Co., who says, "My idea was to be different and take inspiration from the saucy tinned fish you find in some parts of Spain and Portugal and the really cool saucy tinned fish you find in Asia and to make it my own and give our national audience a little bit of a different viewpoint and perspective when it comes to tinned fish."
Tinned Sea Treats
Tiny Fish Co. Highlights Sustainably Sourced Species
Trend Themes
1. Sustainable Seafood - The rising demand for sustainable seafood is an opportunity for the fishing industry to adopt eco-friendly practices in their packaging, supply chain, and sourcing.
2. Gourmet Canned Seafood - The trend of unique and premium canned seafood that highlights the different flavours of the sea will appeal to food enthusiasts and travelers who seek handy and exotic culinary options.
3. Regional Seafood Varieties - The growing trend of promoting local seafood varieties in different regions will encourage collaboration between fishing communities, seafood brands, and chefs to create unique and authentic seafood products.
Industry Implications
1. Canned Seafood Manufacturing - The canned seafood industry can leverage innovative packaging designs and regional seafood sourcing to cater to consumer preferences for eco-friendly, exotic and gourmet culinary experiences.
2. Sustainable Fishing - The sustainable fishing industry can market their products as environmentally sound, nourishing, and socially responsible, catering to consumers seeking healthier options.
3. Food Tourism - Food tourism can prosper from collaborations between seafood brands, chefs, and local fishing communities to promote regional seafood varieties as well as exotic canned seafood as must-try local delicacies.