TikTok star Charli D'Amelio's go-to Dunkin' drink can now be ordered for a limited time by asking for The Charli. The social media star's favorite coffee order is made with a base of Dunkin' Cold Brew, plus whole milk and three pumps of caramel swirl, and it has appeared in many of Charli's videos on TikTok, as her millions of fans on the platform know.
To kick off the introduction of this new limited-time menu offering, Dunkin' is inviting Charli to take over its social media channels in September, so fans can expect to see exclusive content, special AR Instagram filters, stickers and even an original song inspired by The Charli.
Fans will also have the chance to participate in the #CharliXDunkinContest by recreating an iconic Charli x Dunkin' moment.
Gen Z Influencer Beverages
Dunkin' Named 'The Charli' After TikTok Star Charli D'Amelio
Trend Themes
1. Influencer Beverages - Opportunity for more collaborations between food and beverage brands and social media influencers to create signature menu items based on their preferences.
2. Limited-time Offerings - Temporarily adding new menu items and beverages helps increase brand awareness and drive sales for food and beverage companies.
3. Social Media Marketing - Promoting products through social media influencers and engaging with fans on various platforms can help food and beverage companies increase their reach and build brand loyalty.
Industry Implications
1. Food and Beverage - Companies can create buzz and generate interest in their products by collaborating with social media influencers and introducing limited-time menu items.
2. Entertainment - Working with popular social media stars and influencers to promote and advertise products on their platforms can be a lucrative opportunity for the entertainment industry.
3. Marketing and Advertising - Social media marketing and influencer collaborations can be an effective way to reach a younger demographic and drive sales for companies in the marketing and advertising industry.