Tall Tails is Shiner Beer's new collection of cocktail-inspired seltzers. Shiner's beverages have all been proudly brewed and bottled in Shiner, Texas, since 1909. The company was established by a group of Czech and German settlers. As the alcohol industry changes to welcome the increasingly popular seltzer, Shiner Beer adapts to incorporate the refreshing beverages into its range.
The beer company's new line of Tall Tails includes several delicious and classically Texan cocktail flavors. The collection features a Watermelon Margarita flavor, a Mexican Martini, a Ruby Red Paloma, and a Texas Mule. Each seltzer contains 4.5% ABV and is available nationwide in a 12-bottle pack. The gluten-free beverages boast 100 calories with one gram of sugar and three grams of carbs per can.
Cocktail-Inspired Seltzers
Shiner Beer Released Its Collection of Tall Tails with Cocktail Flavors
Trend Themes
1. Cocktail-inspired Seltzers - Continued development of cocktail-inspired seltzers opens up innovation opportunities for alcohol and beverage companies.
2. Shifting Beverage Industry - The popularity of seltzers is transforming the traditional alcohol industry, making innovation in this sector a necessity for companies.
3. Low-calorie Alcoholic Beverages - There is a growing demand for low-calorie alcoholic beverages, providing an opportunity for companies such as Shiner Beer to create innovative products in this space.
Industry Implications
1. Alcoholic Beverages - Alcohol companies can utilize cocktail-inspired seltzers to appeal to new demographics and offer innovative alternatives to traditional drinks.
2. Beverage Packaging - The increasing popularity of seltzers and other low-calorie beverages presents an opportunity for packaging companies to design and produce sustainable and innovative packaging solutions.
3. Gluten-free Products - There is a growing demand for gluten-free alcoholic beverages, providing an opportunity for companies like Shiner Beer to expand their offerings and appeal to a wider audience.