This promotion is being run this summer just for Starbucks Rewards Members to enjoy when picking up their favorite drink. The promotion will provide members with 50% off on iced drinks every Tuesday in July, which is sure to come as welcome news to those with a penchant for cold refreshments. The discount will appear exclusively in the brand's mobile app every Tuesday and can only be redeemed for a single drink of your choosing.
The Starbucks Rewards Members promotion includes a range of handcrafted iced beverages including Starbucks Refreshers, iced espresso-based drinks, iced coffees and cold brew coffees. The promotion could help to bring in members of the rewards program on a more consistent basis during the busy summertime months.
Cafe Loyalty Program Promotions
Starbucks Rewards Members Can Enjoy 50% Off This Summer
Trend Themes
1. Cafe Loyalty Programs - More cafe chains may start offering exclusive promotions to their loyalty program members.
2. Mobile App Promotions - The popularity of mobile app promotions for cafes may continue to grow, incentivizing customers to use a specific app.
3. Seasonal Discounts - Cafes may start offering seasonal discounts through their loyalty programs to increase foot traffic during slower months.
Industry Implications
1. Food and Beverage - Cafes and coffee shops may start using promotions within their loyalty programs to increase customer loyalty and retention.
2. Mobile App Development - Developers may see an increase in demand for mobile apps that offer exclusive promotions and discounts for cafe loyalty members.
3. Marketing and Advertising - Marketing and advertising professionals may find opportunities to help more cafes create effective loyalty program promotions like Starbucks did here.