Shake Shack is about to make Pride Month a little sweeter with the debut of three exclusive new shakes: the Sprinkle Cookie Shake, Chocolate Churro Shake, and Oreo Funnel Cake Shake.
Available from participating locations nationwide for a limited time, the new shakes are a tasty way to celebrate Pride month. For every shake sold during the month of June 2022, 3% of sales will go to The Trevor Project – an organization that provides 24/7 crisis support to LGBTQ young people.
No matter what you're craving, there's a shake for every mood. The Sprinkle Cookie Shake combines cookie butter frozen custard with rainbow crispies, whipped cream, and sprinkles, while the Chocolate Churro Shake boasts hand-spun cinnamon churro frozen custard, all topped off with spiced dark chocolate sauce, whipped cream and some crunchy cinnamon waffle cone crumbles. Lastly, the Oreo Funnel Cake Shake combines Oreo cookies with vanilla frozen custard, and funnel cake crunch, along with a topping of chocolate whipped cream.
Sprinkle Cookie-Inspired Shakes
Shake Shack is Serving Up a Sprinkle Cookie Shake for Pride Month
Trend Themes
1. Pride-flavored Shakes - Food and beverage companies can take advantage of events and celebrations by introducing limited-time items that correspond to the theme.
2. Charitable Shakes - Brands can use their products to support social causes and make a positive impact in their communities.
3. Custard-based Shakes - There is an opportunity for makers of frozen desserts to experiment with unique and unexpected flavors and toppings for their shakes.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on events and celebrations by offering limited-time products that align with the theme of the occasion, while also supporting charitable organizations.
2. Social Impact - Socially-conscious brands can use the sale of their products as a way to support issues and causes important to their customers, while also promoting their business.
3. Frozen Desserts - Manufacturers of frozen desserts, like custard-based shakes, can differentiate themselves and appeal to consumers by introducing unique flavors and toppings that are unexpected and exciting.