Away works together with Resident Advisor on the Soundwave collection, highlighting some of the former brand's most iconic products. Away is known for its wide selection of colors and sizes to decorate its travel accessories. The new project stems from a specific theme that highlights music culture.
The collection is made for music admirers who love traveling to attend music festivals and other live acts. The capsule is made up of the Bigger Carry-On luggage or the Medium luggage. The Bigger Carry-On has enough capacity to support items that last over a long weekend and the latter is enough to travel for up to two weeks. The exterior boasts a waved visual replicating a 'soundwave' and this continues to the luggage tag, charm, and packing cubes.
Vibrant Collaborative Luggage Series
Away and Resident Advisor Present the Soundwave Collection
Trend Themes
1. Music-inspired Travel Accessories - Opportunity for brands to collaborate with musicians and create unique luggage collections aimed at music enthusiasts.
2. Colorful Customizable Luggage Collections - Potential for companies to offer personalized luggage options with a wide selection of colors and sizes for travelers seeking unique designs.
3. Thematic Capsule Collaborations - Potential for partnership projects that focus on specific themes like music culture, catering to niche markets and enhancing brand differentiation.
Industry Implications
1. Travel Accessories - Innovation opportunities for companies to integrate music-inspired designs into luggage, targeting customers who enjoy attending music festivals and live events.
2. Fashion and Apparel - Potential for fashion brands to venture into customizable luggage collections, offering a personalized and stylish travel accessory option for their customers.
3. Brand Partnerships - Opportunity for businesses to collaborate on thematic capsule collections, leveraging each other's strengths and brand presence to create unique and appealing products for consumers.