Sony’s ‘INZONE’ line recently made its debut and consisted of three gaming headsets dubbed the ‘INZONE H9,’ ‘INZONE H7,’ and ‘INZONE H3,’ respectively. The brand has since announced a long-term partnership with Riot Games’ VALORANT Champions Tour (VCT), providing its high-quality gaming headsets for all VCT events. A broadcasted event called the ‘Open Mic’ will also be streamed during the event to educate players on the importance of communication. The VCT Champions event will occur in Istanbul in September 2022.
Sony’s INZONE joins Riot Games’ list of partners for VCT in 2022, as the publisher previously announced partnerships with Prime Gaming, ZOWIE, and Aim Labs for the VCT EMEA. Sony has also recently acquired partnerships with the Evolution Championship Series (EVO) tournament for its 2022 and 2023 seasons.
Tech Tournament Sponsorships
Sony INZONE Announces a Partnership with the VALORANT Champions Tour
Trend Themes
1. Gaming Headset Partnerships - Opportunity for companies to partner with gaming tournaments and leagues in providing high-quality gaming headsets for players.
2. Tournament Education Streams - Opportunities for companies to provide education content during gaming tournaments and competitions to teach players important skills and information.
3. Long-term Tournament Partnerships - Opportunity for companies to establish long-term partnerships with gaming tournaments and leagues for consistent exposure and brand recognition.
Industry Implications
1. Gaming Industry - Companies in the gaming industry can partner with gaming tournaments and competitions to provide high-quality gaming equipment and education content, as well as increase brand recognition.
2. Consumer Electronics Industry - Opportunity for companies in the consumer electronics industry to provide high-quality gaming headsets for players in gaming tournaments and competitions for exposure and brand recognition.
3. Marketing Industry - Companies in the marketing industry can use gaming tournaments and competitions as advertising opportunities by providing sponsorships for high-quality gaming equipment and education content to increase brand recognition.