Snapchat's holiday market is dedicated to sharing augmented reality experiences from six major retailers, including Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart. At a time when brands are participating in the holiday rush and are building out their online strategies, Snapchat kicked off its holiday market on Black Friday. The Snap Holiday Market gives users the ability to get special deals through participating brands via their Snapchat profiles. There are also special augmented reality lenses for the experience and without leaving their homes, users can visit Santa Claus in the market stand and take pictures with him.
Within Amazon's virtual holiday market, users can subscribe to Prime Video and see clips from
Amazon Originals like The Wheel of Time and Fairfax. From other retailers, there are icy stadiums and product catalogs to explore.
Mixed-Reality Holiday Markets
Snapchat's Holiday Market Features AR Experiences from Six Retailers
Trend Themes
1. Mixed Reality Shopping - Leveraging augmented reality to enhance the online shopping experience for customers by creating interactive and immersive virtual marketplaces
2. Ar-enabled Marketing Campaigns - Using augmented reality technology to create engaging and innovative campaigns for brands to promote their products and services
3. Social Media-based Shopping - Tapping into the large and engaged audiences on social media platforms to offer personalized shopping experiences and connect customers directly with participating brands
Industry Implications
1. Retail - Retailers can use mixed reality technologies and AR-enabled marketing campaigns to create more engaging and immersive online shopping experiences that drive sales and customer loyalty
2. Digital Marketing - Digital marketers can leverage mixed reality and social media-based shopping to create innovative and interactive campaigns that effectively target and engage customers
3. E-commerce - E-commerce businesses can use mixed reality and AR technologies to provide customers with personalized and immersive shopping experiences, ultimately boosting sales and customer satisfaction