The Snapchat Shared Stories feature is arriving as a way for users on the social media app to collaboratively create content and interact in a more immersive manner. The feature works by having a user create a Story and add in friends who they want to view it and even contribute towards. Users invited to collaborate on a Story can then create content and add it in response to get more involved in the action.
Snap spoke on the new Snapchat Shared Stories feature in a blog post saying, "Today, we’re introducing Shared Stories, a new way for Snapchatters to build community around the content they love to snap. With this next generation Story, we’re hoping to help Snapchatters turn shared moments into shared memories."
Collaborative Social Media Features
Snapchat Shared Stories Allows for Easier Memory Sharing
Trend Themes
1. Collaborative Social Media - Snapchat's Shared Stories feature introduces a new way of creating collaborative content on social media. There is an opportunity for other social media platforms to consider similar features.
2. Immersive Interaction - Snapchat's Shared Stories provides a more immersive way for users to interact with each other. Industries such as virtual event platforms can adopt similar features to improve user engagement.
3. Community Building - Snapchat's Shared Stories promotes community building around shared memories. Companies can consider implementing such features in their products to enhance customer experience.
Industry Implications
1. Social Media - Snapchat's Shared Stories is a new feature that can disrupt the social media industry if other platforms fail to provide similar collaborative features to their users.
2. Content Creation - Collaborative content creation is made easy by the Shared Stories feature, providing disruptive innovation opportunities for companies in the content creation industry.
3. Virtual Events - Shared Stories' immersive interaction can be applied to virtual event platforms to increase engagement between attendees and create a more collaborative atmosphere.