Jet-Puffed teamed up with New York-based Italian specialty sandwich shop Alidoro to create a limited-edition S’moagie for National Sandwich Say. Available for a limited time at select locations, the artisan S'mores sandwich consists of a "graham cracker-infused hoagie roll layered with toasted JET-PUFFED marshmallows, dark chocolate and sea salt spread, crispy prosciutto and brown sugar glaze."
On Twitter, Jet-Puffed asked fans whether or not they believed a S'more was a sandwich and 61% said yes. The S’moagie was created as an "indisputable s’mores sandwich" in response to this poll and it shares a sweet treat for National Sandwich Day that's crispy and full of the perfectly toasted flavors of marshmallows.
On social media, the brand is inviting people to create their own S’moagies at home and share their creations with the #jetpuffedsmoagie tag.
Artisan S'mores Sandwiches
Jet-Puffed Created the S’moagie with Specialty Sandwich Shop Alidoro
Trend Themes
1. Artisan S'mores Sandwiches - There is an opportunity for food companies and restaurants to create more innovative and elevated sandwich offerings.
2. Social Media Marketing for Food Brands - With the success of Jet-Puffed's social media campaign, there is an opportunity for food brands to leverage creative social media strategies to engage with their audience and build brand loyalty.
3. Use of Unconventional Ingredients - The addition of unexpected ingredients, such as prosciutto and sea salt spread, to classic dishes presents an opportunity for food companies to offer unique and surprising flavor combinations.
Industry Implications
1. Food and Beverage - The food and beverage industry can continue to push the boundaries of flavor combinations and experiment with unconventional ingredients to create unique and exciting dishes for customers.
2. Social Media Marketing - The success of Jet-Puffed's social media campaign offers an opportunity for social media marketing companies to help food brands develop and execute similar engaging campaigns.
3. Artisanal Food - The creation of artisanal sandwich offerings, such as the S'moagie, presents an opportunity for artisanal food companies to continue to elevate and innovate classic dishes.