The Smirnoff Cherry Drop is being launched in the UK as a spirit perfect for consumers to use as a way to liven up their favorite cocktail recipes with a burst of cherry-forward flavor.
The spirit features a 37.5% ABV and is launching in 70cl bottles priced at £16.50 each, and will be available both on an off-trade starting in February 2023 for consumers to pick up. The spirit speaks to the increased interest in flavored spirits and is expected to be a hit amongst consumers seeking a summery way to craft premium drinks from home.
Head of Smirnoff GB Mark Jarman commented on the Smirnoff Cherry Drop saying, "The launch of Smirnoff Cherry Drop has been hotly anticipated by all of us at Diageo and it is great to be able to bring it to market. We know that cherry is a trending flavour and the popularity of vodka is only increasing, so this launch further establishes Smirnoff’s position as a leader in the category and taps into key trends."
Cherry-Forward Flavored Vodkas
Smirnoff Cherry Drop is Arriving in the UK
Trend Themes
1. Flavored Spirits Trend - The increasing interest in flavored spirits presents an opportunity for innovative product development in the spirit industry.
2. DIY Mixology Trend - The desire for consumers to create premium cocktails at home presents an opportunity for innovative packaging and marketing strategies in the spirits industry.
3. Fruit Flavor Trend - The trend towards fruit flavors presents an opportunity for innovative flavor combinations and partnerships in the spirits industry.
Industry Implications
1. Spirits Industry - The spirits industry can capitalize on the trends towards flavored spirits, DIY mixology, and fruit flavors.
2. Food and Beverage Industry - Restaurants and bars can create unique cocktail menus using cherry-forward flavored spirits as a key ingredient.
3. Packaging Industry - Innovative packaging designs can be developed to appeal to consumers seeking to create premium cocktails at home using flavored spirits.