These new Smashburger seafood menu items have been announced for Lent to help customers abstain from meat this winter and into spring without having to leave flavor behind.
The menu items come in four varieties including the Big Shrimp Roll, the Scorchin' Big Shrimp Roll, Shrimp Basket and the Scorchin' Shrimp Basket. The various menu items thus feature a crispy, crunchy texture with ample shrimp to satisfy cravings, while the option for spicy fare will work well for avid fans of hot spices and sauces.
The new Smashburger seafood menu items are arriving starting February 10, 2026 with prices starting at $9.99, but will only be on offer for a limited time. The menu items will help the brand to stay relevant amongst consumers who observe Lent to encourage them to continue patronizing their nearest location.
Springtime QSR Seafood Menus
These Smashburger Seafood Menu Items are Arriving for Lent Season
Trend Themes
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Seasonal Menu Alignment — Retail menus timed to religious and seasonal observances are enabling brands to capture short-term demand spikes with themed offerings that refresh customer engagement.
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Flavor-forward Seafood — Bold spice profiles and textural contrasts in seafood dishes are redefining consumer expectations for non-meat menu items and elevating shrimp as a flavor vehicle rather than a niche choice.
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Limited-time Relevance — Temporary product launches are being used as a competitive lever to maintain brand relevance and test new concepts without long-term menu commitments.
Industry Implications
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Quick Service Restaurants — QSR operators are positioned to leverage seasonal seafood offerings to attract observant and flavor-seeking diners while experimenting with pricing and format innovations.
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Seafood Supply Chain — Suppliers and distributors face pressure to provide scalable, consistent shrimp products that support short-run promotions and heightened quality demands.
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Food Innovation and Alternatives — Companies developing plant-based seafood analogs and spice-centric coatings may shift market dynamics by offering scalable, year-round alternatives that mimic the texture and spice profiles of authentic shrimp dishes.