The Shaq-A-Licious Slams gummy candy product has been announced by The Hershey Company as its latest collaboration with Shaquille O'Neal to offer consumers something new to try out this year. The product incorporates multiple tastes and textures into the candy mix to encourage consumers to explore the different experiences on their own terms to find their favorite. The candy mix features gummy balls with a crunchy exterior in strawberry, watermelon and orange flavors alongside mango hoops, which can all be mixed and matched to create new flavor experiences.
O'Neal himself spoke on the new Shaq-A-Licious Slams gummy candy product saying, "When I do something, I want it big! Big flavor, big fun, big everything. With Shaq-A-Licious Slams, you are not just grabbing a gummy and tossing it in your mouth. You’re stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew. People always told me, ‘Don’t play with your food.’ With Slams, I’m telling everybody: go ahead and play with your candy. Stack it, slam it, snack it—and if you miss the shot, you still get the bucket."