London opens up a new Self-Portrait store and the luxury fashion imprint highlights a minimal design language with mirrored surfaces that are complimented by Cornish clay walls. It is found in Chelsea and is inspired by the idea of self-reflection, shown through the use of mirrors. The interiors are led by natural materials and mint tones throughout to create a textural quality that evokes themes of limewash. The custom terrazzo floor is designed in light hues of grey, white, and mint.
Kostopoulos explains that "By leveraging on minimalism, materiality, and colour, we wanted to create an intimate, sensory and focused experience, free from any interferences or visually distracting architectural qualities and functions that can typically overwhelm retail environments."
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Trend Themes
1. Minimalist Retail Design - Opportunities for brands to focus on the experience of customers by creating visually simplistic stores that offer a less overwhelming and more intimate setting.
2. Natural Materials - Brands can use natural materials to create a sensory experience that appeals to customers looking for a connection with the environment and products they buy.
3. Custom Flooring - Creating custom flooring designs using light hues, bold patterns, and terrazzo can be used to add a unique and distinguished feature to store designs.
Industry Implications
1. Fashion Retail - Fashion brands can adopt minimalist design and natural materials to create unique and sensory retail experiences that set them apart from competitors, particularly in high-end shopping districts.
2. Interior Design - Interior designers can leverage custom flooring designs to create unique and bespoke retail and commercial spaces for clients that truly reflect their brand's values and aesthetic desires.
3. Retail Architecture - Retail architects can consider the use of minimalism and natural materials to create storefronts and interiors that are not only visually appealing but also provide a stress-free and calm shopping environment for customers.