Bang & Olufsen works in collaboration with its agency partner Hello Monday/Dept to unveil its See Yourself in Sound campaign. It elevates the music experience by creating three-dimensional avatars simply based on their own taste in music. The new campaign allows users to interact with their favorite songs and to use the platform, users simply go onto the website.
They can then link their Spotify accounts then answer a questionnaire so that the system can better understand their music taste. Once this is all complete, the platform will create a virtual avatar, which has face, body, and limbs that are meant to be a visual representation of one's playlist.
Paul Collins, the creative director explains that "Music isn’t something we just listen to; it’s something we feel. It expresses who we are and who we connect with. The feeling of listening to music that you truly love can transport you to another world, and we wanted to visualize that world with See Yourself in Sound. Music is a universal language that everyone speaks, but music is also something completely unique to each listener and has always been a way to create your identity...The junction where community and connection meets individual expression and creativity is something we want to honor with this project."
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Trend Themes
1. Music-inspired Avatars - Creating three-dimensional avatars based on users' taste in music presents a disruptive innovation opportunity in the digital advertising industry.
2. Interactive Music Experiences - Enabling users to interact with their favorite songs through virtual avatars opens up disruptive innovation opportunities in the music streaming and digital entertainment industries.
3. Personalized Visual Representations - Using virtual avatars as visual representations of one's playlist offers disruptive innovation opportunities in the fields of personalized marketing and brand identity.
Industry Implications
1. Digital Advertising - Incorporating music-inspired avatars in advertising campaigns can revolutionize user engagement and brand promotion in the digital advertising industry.
2. Music Streaming - Introducing interactive music experiences through virtual avatars can enhance user immersion and retention in the music streaming industry.
3. Brand Identity - Utilizing personalized visual representations, such as virtual avatars, can help businesses establish unique brand identities and connect with their target audience in a more engaging way.