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Scotch-Brite™ Brand Adds Two New Products to its Greener Clean™ Line

Scotch-Brite unveils the new Scotch-Brite® Greener Clean™ Non-Scratch Soap Control Dishwand and Scotch-Brite® Greener Clean™ Bottle & Straw Brush as a part of its expanded Greener Clean™ lineup.

With this new debut, Scotch-Brite™ Brand continues to push boundaries by incorporating recycled materials and plant-based components into its cleaning solutions while maintaining the high cleaning performance that customers expect. Both products are made from a unique blend of plant-based and recycled materials and are compatible with mugs, cups, water bottles, glassware, food processors, blenders, and more.

Interested consumers can purchase the Scotch-Brite® Greener Clean™ Non-Scratch Soap Control Dishwand and Refill online through Target and Amazon, while the Bottle & Straw Brush will debut in the second half of April.
Trend Themes
1. Eco-friendly Cleaning Solutions - Incorporating recycled and plant-based materials into cleaning tools to meet customer expectations.
2. Sustainable Household Products - Utilizing a unique blend of plant-based and recycled materials for improved product performance.
3. Online Retail Expansion - Expanding product availability through online platforms like Target and Amazon for convenient consumer purchasing.
Industry Implications
1. Household Cleaning Products - Innovating within the household cleaning industry by integrating eco-friendly materials into product design.
2. E-commerce Retail - Utilizing online retail channels to reach a wider consumer base and increase sales of sustainable household products.
3. Eco-friendly Manufacturing - Shifting towards sustainable manufacturing processes to create greener cleaning solutions and reduce environmental impact.

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