The Starbucks Japan Sakura Saku Saku Matcha Frappuccino has been unveiled as an upcoming menu item from the cafe brand that will offer a taste of spring for patrons. The drink features a Matcha Cream Frappuccino base that's topped with whipped cream and finished with a crunchy Sakura Saku Saku Topping. This topping consists of crushed macaron pieces with a cherry blossom-inspired flavor to have them act like petals on top of the rich drink.
The Starbucks Japan Sakura Saku Saku Matcha Frappuccino is being offered for a short time only starting on March 1, while mobile app users can order it early from February 24 until March 14, 2023. The aforementioned Sakura Saku Saku Topping is also being offered as an add-on option for any drink.
Macaron-Topped Cafe Drinks
The Starbucks Japan Sakura Saku Saku Matcha Frappuccino is Spring-Ready
Trend Themes
1. Seasonal-topping Drinks - Opportunity for cafes and franchises to add seasonal toppings to their drink offerings, changing with the availability of local produce and ingredients for limited-time offerings.
2. Whimsical-topping Options - Opportunity for cafes to differentiate themselves by offering fun, decorative, or playful toppings for their drinks that are Instagram-friendly and unique to their brand.
3. Personalised Mobile Order App - Opportunity for cafes and franchises to build a mobile order app with a personalised, exclusive feature for early access to seasonal products to drive customer loyalty and digital engagement.
Industry Implications
1. Cafe Industry - Innovative toppings and personalized mobile app features may provide competitive advantages to cafes in attracting new customers and building customer loyalty.
2. Franchise Industry - Developing unique product offerings, such as seasonal toppings, and mobile app features for loyal consumers may create market differentiation for franchises looking to expand their customer base.
3. Mobile App Development Industry - Opportunity for mobile app developers to work with cafe and franchise companies to provide personalized and exclusive features, such as early access for limited-time products, to drive customer engagement and brand loyalty.