Casalú is a rum-based hard seltzer that brings the authenticity of Latino culture to the hard seltzer market. This new hard seltzer is made with dark aged rum (5.9% ABV) and the debut Limón focuses on delivering a sense of home and heritage, all the while welcoming newcomers of all ages into the heart of Latino culture. Ricardo Sucre, co-founder of Casalú, says "Using rum as our base, we created a refreshing and crisp seltzer that both the new generation of drinkers and our grandparents can enjoy together."
Ricardo began experimenting at home with dark aged rum and a SodaStream to create the first version of Casalú and united with college friends Gabriel Gonzalez of Venezuela and Gustavo Darquea of Ecuador to bring the innovative beverage to market.
Rum-Based Hard Seltzers
Casalú Pays Homage to Latino Culture
Trend Themes
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Rum-based Beverages — There is an opportunity to create innovative rum-based cocktails and mixers that appeal to a younger, more diverse generation while still paying homage to traditional Latino culture.
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Authentic Cultural Flavors — Incorporating authentic Latino flavors into food and beverage products, such as seltzers, can help to attract and cultivate a loyal customer base while still appealing to a wider audience.
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Hard Seltzer Market — There is an opportunity to create unique, culturally-inspired hard seltzers that stand out in a crowded marketplace by appealing to young, diverse drinkers looking for innovative new options.
Industry Implications
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Alcoholic Beverages — The alcoholic beverage industry could benefit from creating innovative, culturally-inspired beverages that stand out in a crowded marketplace and appeal to a younger, more diverse demographic.
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Food and Beverage — Food and beverage companies could incorporate authentic Latino flavors into their products, such as seltzers, in order to attract and cultivate a loyal customer base while still appealing to a wider audience.
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Cultural Tourism — Cultural tourism companies could leverage the increasing demand for authentic Latino cultural experiences by creating packages and experiences that incorporate food and beverage products, like Casalú, to attract a wider audience of younger, more diverse travelers.