The famous ruby red slippers sported by Dorothy in The Wizard of Oz and Harris Reed's own Spring 2023 fashion collection served as the inspiration for Lexus' Ruby Red Rims. The RX SUV now has its own set of glittering rims thanks to a license from Warner Bros. Consumer Products.
The unmissable red rims are made with solid aluminum with red gloss-sealed glitter and a matching Lexus gem-shaped logo on top.
The glittering red rims accompany a campaign from the luxury automaker that focuses on the Lexus RX SUV as the vehicle to inspire adventures on the road less traveled. This extension of the vehicle’s launch campaign asks: "What if, in 'The Wizard of Oz,' Dorothy had ignored the advice to "follow the yellow brick road" and took the road less traveled instead?"
Glittering Ruby Rims
Lexus' Ruby Red Rims Take Cues from Dorothy's Iconic Slippers
Trend Themes
1. Glittering Rims - Opportunity for luxury car manufacturers to create more unique and eye-catching wheel designs to stand out in the market.
2. Inspired by Pop Culture - Opportunity to tap into the nostalgia factor through collaborations with movies, TV shows, and other pop culture icons to appeal to a wider audience.
3. Adventure-focused Campaigns - Opportunity for car manufacturers to focus on the adventurous aspect of driving, promoting vehicles as a means of experiencing new places and exploring the road less traveled.
Industry Implications
1. Luxury Car - Luxury car manufacturers can collaborate with popular culture icons to create unique and eye-catching designs, increasing demand and appeal in the competitive market.
2. Fashion and Automotive - Opportunity for fashion and automotive industries to collaborate, enabling fashion designers to create a more desirable aura around cars and inspiring new vehicle design options based on fashion trends and textile materials.
3. Travel - Travel companies can partner with car manufacturers to offer adventure-focused tours and experiences, leveraging cars as a central theme in new and unique travel experiences.