"Nude" colors aren't universally applicable as different women require distinct skin tone shades to accentuate their unique features and complement their beauty, and the reimagined Rouge Dior lipstick range represents this. "I wanted to go in deep into what is a nude lip for women because still, for a lot of people, the idea of a nude is a beige, which is not correct worldwide," the creative and image director of Dior makeup, Peter Philips, explained to Elle.
Across three continents, the brand conducted a study analyzing the natural lip color of more than 500 women in France, China and the United States. As a result, some shades in the range were fine-tuned and others were created from scratch, like 500, deep ebony.
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Trend Themes
1. Personalized Nude Lipsticks - The Rouge Dior lipstick range was fine-tuned and created from scratch based on a study analyzing the natural lip color of women in three continents.
2. Inclusive Beauty Shades - The reimagined Rouge Dior lipstick range represents a shift away from the idea that nude is just beige, offering diverse shades that complement different skin tones.
3. Data-driven Lipstick Development - By conducting a study on more than 500 women's lip colors in three countries, Dior utilized data to inform the creation of its Rouge Dior lipstick range.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of personalized nude lipsticks and inclusive beauty shades to meet diverse customer needs.
2. Market Research - The market research industry has an opportunity to provide data-driven insights for beauty brands like Dior to develop products that cater to specific customer preferences.
3. Beauty Retail - Beauty retailers can capitalize on the demand for personalized and inclusive nude lipsticks by curating a wide range of shades to cater to different skin tones.