The Rhyme & Reason haircare product range has been enhanced by the brand in response to the TikTok hashtag #scalpescare to provide consumers with a way to elevate their grooming routine.
The products now feature a rosemary scalp serum that works diligently to support the healthy of the scalp rather than completely strip it during haircare. The products are formulated with more than 92% naturally derived ingredients and comes packaged 100% recycled plastic containers. The products are available now for consumers to shop at CVS, Target, Kroger, Rite Aid and Giant Eagle priced at $8.99 each.
Brand Ambassador Angela Onuoha spoke on the updated Rhyme & Reason haircare product range saying, "The scalp is the soil that our hair grows on, so making sure that the soil (our scalp) is healthy and nutrient rich contributes to healthier hair. The rosemary scalp serum does a great job at both nourishing and hydrating the scalp."
Social Media-Driven Haircare Ranges
Rhyme & Reason Rosemary is Now Formulated with Scalp Serum
Trend Themes
1. Social Media-driven Haircare Ranges - Opportunity for brands to respond to popular social media hashtags by introducing innovative scalp care products.
2. Scalp Serum Formulation - Innovative approach towards scalp care by including scalp serum in haircare products to promote scalp health and hydration.
3. Eco-friendly Packaging Solutions - Growing trend of using 100% recycled plastic containers for haircare products to appeal to environmentally conscious consumers.
Industry Implications
1. Personal Care Industry - Integration of scalp serum formulations in haircare products presents a disruptive opportunity for product differentiation and consumer engagement.
2. Beauty Retail Industry - Increasing demand for eco-friendly packaging solutions in haircare products creates a competitive edge for retailers who prioritize sustainability.
3. Social Media Marketing Industry - Utilizing social media trends like #scalpescare to drive product development and marketing campaigns can enhance brand visibility and customer interaction.