'Flex Automotive,' the Japanese automotive service company that specializes in renovating and remodeling modern cars to resemble past models, announced that it is bringing its 'Renocas' to the United States market. Renocas is a play on the words renovation and car, which is exactly the service that Flex Automotive brings to the table. The company is most known for its work on modern Toyotas where it is capable of remodeling and replacing the frame of the vehicle to resemble early-generation Toyotas from the 60s to the 80s.
Flex Automotive functions in a unique way where it does not provide customers with customized models, but rather, it opens a large number of stores across the country where each store location specializes in a specific type of conversion. One example of this is a location in Japan that only converts modern Toyota vans to 1980s-style Land Cruisers.
Retro-Inspired Japanese Automakers
Flex Automotive is Bringing its 'Renocas' Toyotas to the U.S.
Trend Themes
1. Retro Car Remodeling - Flex Automotive's Renocas service is a disruptive innovation opportunity for car enthusiasts who want to experience vintage models with modern functionalities.
2. Specialized Conversion Locations - Flex Automotive's unique approach of opening stores that specialize in specific types of renovation could inspire other industries to adopt this strategy to provide specialized services to customers.
3. Mix of Old and New - The trend of retrofitting modern cars with classic designs could pave the way for more innovative ways to combine old and new technology.
Industry Implications
1. Automotive Industry - Automakers and car dealerships have the opportunity to partner with specialized renovation services like Flex Automotive to offer unique and personalized options for car buyers.
2. Retail Industry - Retailers can take inspiration from Flex Automotive's approach of opening specialized stores across the country to target specific customer demands and preferences.
3. Design Industry - The trend of vintage-inspired car remodeling could open up opportunities for designers to create unique and customizable accessories and parts for these revamped cars.