R+Co is venturing into professional hair color with a new collection called R+Color, which includes everything from clay and cream hair lighteners to demi-permanent, semi-permanent and permanent hair dyes.
"Historically, hair color has been a hidden secret and most customers don’t know what brand their colorist is using," said Dan Langer, R+Co president and group president of Luxury Brand Partners’ prestige hair business, "We’re in a position to create a line that’s visible, and will hopefully be requested by the customer."
As well as complementing hair salons' cutting services, this color collection stands out for being recyclable and incorporating post-consumer recycled components. And according to the brand, it's the first hair color brand in the world to launch a demi-permanent liquid in 100% recycled aluminum bottles.
Recyclable Hair Color Collections
R+Color Features Demi-Permanent Hair Dye in Aluminum Bottles
Trend Themes
1. Recyclable Hair Color - The R+Color collection introduces recyclable hair color products, including a demi-permanent liquid in 100% recycled aluminum bottles.
2. Visible Hair Color - R+Co aims to create a visible hair color line that will be requested by customers, a departure from the historical practice of hidden color products.
3. Sustainable Beauty - The incorporation of post-consumer recycled components into R+Color's hair color collection represents a trend towards sustainability in the beauty industry.
Industry Implications
1. Professional Hair Care - The R+Color collection offers professional hair care solutions that feature recyclable and sustainable hair color products.
2. Beauty Salons - Salons can diversify their offerings by incorporating the R+Color collection, which provides customers with visible and eco-friendly hair color options.
3. Sustainability Packaging - The use of 100% recycled aluminum bottles by R+Color demonstrates a disruptive innovation opportunity for sustainable packaging in the beauty industry.