It's clear that Krispy Kreme is already in autumn mode with the launch of its new Pumpkin Spice Latte Swirl Doughnut and Pumpkin Spice Iced Coffee.
It may only be August, but Krispy Kreme has already debuted its 2022 Pumpkin Spice Collection. The star of the new lineup is the Pumpkin Spice Latte Swirl Doughnut, which consists of a Pumpkin Spice doughnut that's been dipped in a pumpkin spice/sugar blend, and then topped with a swirl of vanilla and creamy coffee buttercream. Other doughnuts in the new lineup also include the Pumpkin Spice Original Filled Cheesecake Doughnut, the Pumpkin Spice Original Glazed Doughnut, and the Pumpkin Spice Cake Doughnut. To round out the new collection, there's also the new Pumpkin Spice Iced Coffee.
The entire 2022 Pumpkin Spice Collection can be found at participating Krispy Kreme locations nationwide starting on Monday, August 8th, 2022.
Pumpkin Spice Latte Donuts
Krispy Kreme Has a New Pumpkin Spice Latte Swirl Doughnut for Fall 2022
Trend Themes
1. Pumpkin Spice Food & Drinks - The popularity of pumpkin spice flavoring in food and drinks presents opportunities for companies to create new and innovative products that cater to consumers' seasonal tastes.
2. Seasonal Menu Launches - Restaurants and cafes can increase customer excitement and engagement by launching seasonal menus, such as Krispy Kreme's Pumpkin Spice Collection.
3. Limited-time Offerings - Creating limited-time offerings like the Pumpkin Spice Collection can create a sense of urgency and encourage customers to visit locations quickly to try the new products.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on seasonal trends like pumpkin spice to create new products or limited-time offerings that appeal to consumers.
2. Food Service and Hospitality - Restaurants, cafes, and other food service businesses can take advantage of seasonal trends and limited-time offerings to drive customer traffic and engagement.
3. Retail - Retailers can offer seasonal food and beverage products like Krispy Kreme's Pumpkin Spice Collection to drive foot traffic and encourage impulsive purchases.