Twelve5 Beverage Co., the maker of REBEL Hard Coffee, has announced that it will be relaunching three limited-edition REBEL products: Pumpkin Spice Hard Latte, Peppermint Mocha Hard Latte, and Winter Wonderland Hard Latte. According to the company, the new seasonal hard coffee drinks have been re-released by the brand due to popular consumer demand.
The REBEL Pumpkin Spice Hard Latte will be available to purchase from now until the end of October. However, the two other flavors -- Winter Wonderland and Peppermint Mocha -- will not hit retailers' shelves until November as they both align with the tastes of the winter season. All three of the canned coffee drinks arrive with a 5% ABV and will be rolled out across 45 different states.
Canned Seasonal Hard Coffees
Twelve5 Relaunches Its Limited Edition 'Pumpkin Spice Hard Latte'
Trend Themes
1. Seasonal Flavored Beverages - Opportunity for beverage companies to create unique limited edition flavored drinks that align with the seasonal tastes of customers.
2. Alcoholic Coffee Drinks - Innovation opportunities for companies to create more alcoholic coffee drinks to cater to customers looking for a boozy coffee experience.
3. Canned Ready-to-drink Beverages - Disruptive innovation opportunities presented for companies to introduce ready-to-drink canned coffee beverages that allow customers to enjoy the product on the go.
Industry Implications
1. Beverage - Beverage industry companies can explore the possibility of introducing alcohol flavors in their regular coffee drinks or introducing seasonal flavors in their beverages.
2. Alcohol - Alcohol companies can invest in creating more alcoholic coffee drinks to cater to customers looking for a coffee experience with an added kick.
3. Packaging - Packaging companies can invest in designing more creative and sustainable packaging solutions for canned ready-to-drink beverages to appeal to eco-conscious customers.