In response to changing consumer behaviors, needs and preferences, prototype restaurants of all sorts are popping up and among them, Wingstop's "restaurant of the future." Situated on Lovers Lane in Dallas, this location is cashless, digitally focused and optimized for carryout guests and delivery drivers. Due to the nature of this restaurant, Wingstop is able to rapidly test new equipment and layouts and this location will fulfill its duty as an "innovation lab for unlimited flavor possibilities and enhanced guest experiences."
The delivery and carryout-only format comes in at just 1,300 square feet, which is almost 400 square feet less than Wingstop's average footprint. This prototype restaurant will help to provide the blueprint for future ideas from Wingstop.
Digitally Focused Prototype Restaurants
Wingstop's Restaurant is Designed for Carryout & Delivery
Trend Themes
1. Digitally Focused Restaurants - Restaurants are focusing more on digital technology to enhance guest experiences and optimize for delivery and carryout orders.
2. Prototype Restaurants for Testing New Equipment and Layouts - Prototype restaurants are being used by companies to test new equipment and layouts efficiently and cost-effectively before rolling them out to other locations.
3. Cashless Restaurants - Restaurants are moving away from cash payments to improve efficiency and hygiene while also providing a better experience for guests.
Industry Implications
1. Restaurant Industry - Restaurants can take advantage of digital technology and prototype testing to enhance guest experiences and optimize operations for delivery and carryout services.
2. Technology Industry - Technology companies can provide solutions such as digital ordering, payment processing and delivery management systems for restaurants looking to optimize their operations.
3. Financial Services Industry - Financial services companies can create innovative payment methods for restaurants looking to go cashless, enhancing security and convenience for both the restaurant and guests.