As a healthier take on the classic mug cake, Trader Joe's created single-serve Protein Muffins that are just as easy to make in the microwave. As well as being packed with protein and simple to prepare, the Protein Muffins are gluten-free, as varieties like the Dark Chocolate Protein Muffin are made with a cassava and coconut flour base. Trader Joe's is also introducing flavorful varieties like the Maple Protein Muffin with cassava flour and almond meal.
The ready-to-make protein muffins can be prepared by adding water, milk or a non-dairy milk alternative to the cups, which are packaged in containers that can go straight into the microwave. The gluten-free Trader Joe's muffins make simple breakfasts and snacks for $1.99 each.
60-Second Protein Muffins
Trader Joe's Microwaveable Muffins Have 12g of Protein
Trend Themes
1. Microwaveable Protein Snacks - There is an opportunity for the snack and convenience food industry to create more protein-packed foods that are easy to prepare on-the-go.
2. Gluten-free Convenience Foods - The food industry can take advantage of the growing demand for gluten-free products by creating more convenient, ready-to-make options.
3. Healthier Versions of Classic Snacks - The food industry can disrupt the snack market by creating protein-packed, gluten-free versions of classic snacks like muffins, cakes, and pastries.
Industry Implications
1. Snack Foods - The snack industry can create more protein-packed, gluten-free options for consumers who are looking for quick and easy snacks on-the-go.
2. Convenience Foods - The convenience food industry can capitalize on the demand for gluten-free, ready-to-make snacks and breakfast options by creating new products that are both healthy and delicious.
3. Healthy Baking Mixes - The baking industry can incorporate protein-rich and gluten-free ingredients into their mixes to create healthier versions of classic treats, like muffins and cakes, that are also easy to prepare.