Neutrogena has been in the haircare game for a few years now, sharing its expertise in skin health to nourish and support the scalp, and its new Hair Restore Pro-Collagen Peptide Supplement helps to promote thicker hair from within. This dietary drink mix supplement features hydrolyzed collagen peptides that are readily available for the body to absorb, plus Vitamin C, to support the body's natural collagen-producing systems. With age, collagen declines due to a natural decrease in production and a faster rate of breakdown, and collagen provides amino acids that support keratin production, which make up about 90% of hair.
The contents of this grab-and-go stick pack—free from gluten, GMOs, dyes and artificial sweeteners—dissolve in a beverage of choice, and are clinically proven to promote thicker hair in 16 weeks.
Hair Growth Drink Mixes
Neutrogena Launched a Hair Restore Pro-Collagen Peptide Supplement
Trend Themes
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Collagen-infused Supplements — Collagen-infused supplements are gaining momentum as consumers seek holistic solutions for hair and skin health, indicating potential for innovation in multi-benefit health support products.
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Functional Beverage Enhancements — Functional beverage enhancements with added health benefits like hair growth support present an opportunity to merge the supplement and beverage markets.
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Age-defying Nutraceuticals — Age-defying nutraceuticals capitalize on the growing demand for anti-aging solutions, offering potential for disruptive innovation in collagen and peptide-based products designed to counteract age-related changes.
Industry Implications
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Nutraceuticals — The nutraceuticals industry is seeing an intersection of beauty and wellness products, presenting opportunities for new formulations that target age-related hair health.
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Functional Foods and Beverages — With consumers looking for dietary solutions that enhance health and appearance, the functional foods and beverages industry is ripe for innovation in dual-purpose products.
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Beauty and Personal Care — Innovations in beauty and personal care now trend towards ingestible solutions, opening up possibilities for expanding traditional beauty products into nutritionally enhanced offerings.