Premium bottled water provider EIRA Water recently unveiled a fresh new look that better conveys its commitment to supplying consumers with "the purest and highest quality water while celebrating the rich culture and heritage of Norway." EIRA Water is low in minerals, unfiltered and bottled straight at the source, and the all-new EIR monogram will now be featured on all of the brand's bottles.
Alongside its redesigned PET range, which takes cues from perfume bottles, EIRA Water is introducing a brand-new aluminum range with striking gold and silver vessels.
The brand's new look and feel pays tribute to the runic alphabet of Norse mythology, as well as Eir, the healer of Asgard and the goddess of health and youth.
Norwegian Mineral Waters
EIRA Water's Premium Bottled Water Includes an Aluminum Range
Trend Themes
1. Premium Bottled Water - Opportunity for sustainable packaging innovations by using alternatives to plastic such as aluminum.
2. Cultural Branding - Opportunity to incorporate cultural storytelling in brand identity and packaging designs to create a unique brand experience.
3. Low Mineral Water - Opportunity to market health benefits of low mineral water and promote it as a healthy alternative to high mineral content water.
Industry Implications
1. Beverage Packaging - Introduction of aluminum range highlighting opportunities in sustainable and premium packaging resources.
2. Cultural Marketing - Opportunities for brands to promote cultural values through branding and design to differentiate their products in the market.
3. Health and Wellness - Marketing the health benefits of low mineral water for health-conscious consumers.