MegaFood, a certified B Corporation known for crafting nutrient-rich, planet-first vitamins and minerals, has launched a new national advertising campaign called "Plant-Powered For The People." The campaign celebrates the company's 50-year history of creating highly effective supplements with essential nutrients and real food, focusing on the importance of mindful farming practices, such as regenerative and organic agriculture.
Developed by Los Angeles-based advertising agency High Wide and Handsome, the campaign features the MegaFood megaphone as a visual symbol and emphasizes the role of healthy soil in providing essential nutrition. "Plant-Powered For The People" aims to raise awareness about the importance of sustainable, soil-friendly farming practices for both personal health and the well-being of the planet.
The campaign will also showcase MegaFood's hero product, Blood Builder®, a nationally recognized iron supplement clinically proven to increase iron levels without causing discomfort. Blood Builder is made with real foods, such as beetroot and oranges, and essential nutrients like folate, iron, B12, and vitamin C to improve energy levels, combat fatigue, and support iron absorption.
Women's Multivitamin Campaigns
MegaFood Announces New Campaign: Plant-Powered for the People
Trend Themes
1. Sustainable Agriculture - Opportunities for companies to promote soil-friendly and regenerative farming practices for nutrient-rich food and health supplements.
2. Natural and Organic Products - Demand for natural and organic multivitamins that offer essential nutrients with real food ingredients.
3. B-corporations - Growing trend of socially responsible companies committed to environmental sustainability and transparency.
Industry Implications
1. Supplements and Vitamins - Opportunities for supplement companies to advertise the benefits of plant-powered, sustainably-farmed, and real food-based multivitamins.
2. Farming and Agriculture - Increasing demand for food grown through sustainable and regenerative practices that prioritize health and nutrition.
3. Advertising and Marketing - Growing trend of campaigns that promote the benefits of sustainable and natural products, especially for companies committed to environmental and social responsibility.