The plant-based gummies by Katjes are being introduced to the world with formulas that are free from animal gelatin, and made with colors from plants and algae. The carbon-neutral gummies can be purchased for snacking in three fun varieties: Rainbow, Sour and Love & Stars.
The gummy candies are ready to be shared in pink resealable pouches and the mixed bags contain the bright and bold flavors of fruits like orange, strawberry, cherry, blueberry and lime.
These plant-powered gummies speak to uncompromising consumers by not only avoiding the use of animal-derived gelatin (usually from pigs and cows) but also palm oil and high fructose corn syrup. The gummies speak to not only vegetarians and flexitarians but also others who want to enjoy a better-for-you version of the treats they grew up enjoying.
Carbon-Neutral Plant-Based Gummies
Katjes Gummies are Free from Animal Gelatin
Trend Themes
1. Plant-based Snacks - There is an opportunity for businesses to create more plant-based snack options in response to increasing demand for healthier alternatives to traditional snacks.
2. Sustainable Packaging - Businesses can innovate their packaging by using sustainable materials for products, such as resealable pouches, to respond to consumer demand for eco-friendly alternatives.
3. Clean Ingredients - There is potential for businesses to develop more products with clean ingredients like the carbon-neutral plant-based gummies, to meet the needs of consumers who are becoming more conscious about the foods they consume.
Industry Implications
1. Snack Food Industry - Businesses in the snack industry can innovate their products to cater to a growing demand for plant-based snacks and use sustainable packaging to appeal to environmentally conscious consumers.
2. Confectionery Industry - The confectionery industry can develop more clean and sustainable products like carbon-neutral plant-based gummies to cater to consumers' needs for conscious snacking options.
3. Food Packaging Industry - There is an opportunity for businesses in the food packaging industry to innovate packaging materials to be more eco-friendly and sustainable, in response to growing consumer concerns over single-use plastic packaging and waste.