The new Pineapple Cilantro scent by Pura was made in collaboration with Tommy Bahama. Pura is known for its smart home diffuser products designed to freshen up indoor spaces. With the summer in full swing, the fragrance company aims to bring elements of the tropics to the home.
To create the ultimate tropical home fragrance, Pura and Tommy Bahama opted for a tropical mix of sparkling, tart Hawaiian pineapple. The pineapple scent is mixed with creamy coconut milk and energized with the distinctively herbaceous scent of cilantro. Consumers will be able to transform their homes into a tropical oasis with the new Pineapple Cilantro home fragrance. To purchase the scent, customers can visit the brand's website.
Island-Themed Home Fragrances
Pura Collaborated with Tommy Bahama for the Pineapple Cilantro Scent
Trend Themes
1. Island-themed Home Fragrances - Companies can collaborate with fragrance companies to bring a touch of tropical paradise to homes through scent, especially in the summertime.
2. Smart Home Fragrances - Fragrance companies can create smart home fragrances that can be controlled via an app or virtual assistant, providing a more convenient and customized experience for customers.
3. Herbaceous Scents - Fragrance companies can explore unique, herbaceous scents like cilantro to create distinct and memorable fragrances for the home.
Industry Implications
1. Fragrance Industry - Fragrance companies can capitalize on the summer season by collaborating with brands and creating tropical-inspired scents that appeal to customers looking to freshen up their homes.
2. Smart Home Industry - Smart home companies can partner with fragrance companies to incorporate their products into their ecosystems, providing customers with a more seamless and integrated experience.
3. Home Goods Industry - Home goods companies can incorporate tropical-inspired fragrances into their product offerings to give customers a more immersive and sensory experience of paradise, especially those who can't travel due to the pandemic.