Drawing inspiration from one's mood, lifestyle, and preferences, Scent Lab's personalized candles make for the perfect gift for a loved one. Having just launched in November 2022, the brand is already making a splash with individuals who want to enhance their home experience on their own terms. According to Scent Lab, "the fragrance industry has lacked a personalized experience that 71% of consumers crave" and the brand is bridging that with its "data-driven experience that starts and ends with [the user]."
Scent Lab's personalized candle service begins with immersive video and artificial intelligence technology. The algorithm curats three scent suggestions for consumers based on the data provided. Even the label of the candle can be personalized to include the name of the receiving party.
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
Trend Themes
1. Personalized Fragrances - Opportunity for fragrance companies to incorporate AI technology in creating personalized fragrance experiences
2. Data-driven Consumer Products - The usage of data to not only personalize but create more bespoke customer experiences
3. Immersion Technology for Retail - Exploring application of AI and immersive technology for shopping experiences
Industry Implications
1. Fragrance Industry - The fragrance industry can look at incorporating a more personalized and data-driven approach to fragrance creation
2. E-commerce - Online retailers can look at adopting immersive technology to enhance customer engagement
3. Retail Technology - The usage of AI and immersive technology can disrupt traditional brick and mortar shopping experience and increase customer engagement