PepsiCo Europe has announced a new packaging move across its Walkers, Lay's and Doritos lineups that will help it to shift towards more sustainable packaging alternatives to fossil-based plastics. The initiative will see the brands shifting to 100% recycled or renewable plastic across all snack chip packets by 2030, which will reduce greenhouse gas emissions by 40% per tonne, according to the brand. The packaging will be rolled out starting in 2022 in select European markets including with Lay's in France and Walkers in the UK.
CEO of PepsiCo Europe Silviu Popovici commented on the packaging update saying, "Flexible packaging recycling should be the norm across Europe. We see a future where our bags will be free of virgin fossil-based plastic. They will be part of a thriving circular economy where flexible packaging is valued and can be recycled as a new packet. We’re investing with our partners to build technological capacity to do that. We now need an appropriate regulatory landscape in place so that packaging never becomes waste."
Sustainable Snack Chip Packaging
PepsiCo Europe Will Eliminate Fossil-Based Plastics by 2030
Trend Themes
1. Sustainable Packaging - The shift towards 100% recycled or renewable plastic in snack chip packets offers opportunities for alternative materials and waste reduction measures in packaging design.
2. Circular Economy - Investing in and building technological capacity for flexible packaging recycling creates opportunities for companies to contribute to a thriving circular economy based on reducing waste and reusing materials.
3. Greenhouse Gas Reduction - Reducing greenhouse gas emissions by 40% per tonne through sustainable packaging alternatives presents opportunities for companies to explore carbon-neutral operations while also addressing environmental concerns.
Industry Implications
1. Snack Food Manufacturing - Snack food manufacturers can explore sustainable packaging alternatives and circular economy initiatives to reduce waste and environmental impact, while also addressing consumer demand for eco-friendly products.
2. Recycling and Waste Management - The shift towards 100% recycled or renewable plastic in snack chip packets presents opportunities for recycling and waste management companies to invest in technological capacity and infrastructure to support circular economy initiatives.
3. Regulatory Compliance - An appropriate regulatory landscape for packaging waste reduction and circular economy initiatives presents opportunities for regulatory compliance consulting firms and advocacy groups to support and guide businesses in meeting sustainability goals.