Plant-based cheese producer GOOD PLANeT Foods is introducing a new line of olive oil cheese with the intent of winning over flexitarian consumers. Knowing that labels like plant-based and dairy-free aren't always enough to convince consumers to try something new, especially if they are not closed off to eating cheese and are deterred by products containing saturated fats, the brand is leveraging a "sustainable superfood consumers know and love."
The olive oil cheese line includes several different styles of plant-based alternatives in the form of shreds, cubes and blocks and varieties that mimic classic flavors like Greek-style feta, Italian-style mozzarella and sharp cheddar. According to founder David Israel, "We didn’t use AI to create this, we used RI (Real Intelligence) to create Real Food, with Real Ingredients for Real People."
Olive Oil Cheeses
GOOD PLANeT Foods' New Line Addresses Demand from Flexitarians
Trend Themes
1. Olive Oil Cheese Alternatives - In response to demand from flexitarian consumers, GOOD PLANeT Foods introduces a line of plant-based olive oil cheese alternatives, offering a healthier option without saturated fats.
2. Expanding Plant-based Cheese Market - GOOD PLANeT Foods aims to win over consumers by leveraging the popularity of olive oil and expanding the plant-based cheese market through the introduction of its new line.
3. Mimicking Classic Cheese Flavors - The new olive oil cheese line includes various plant-based alternatives that mimic classic cheese flavors like Greek-style feta, Italian-style mozzarella, and sharp cheddar, providing familiar taste profiles for consumers.
Industry Implications
1. Plant-based Foods - The introduction of GOOD PLANeT Foods' olive oil cheese line contributes to the growth and diversification of the plant-based foods industry.
2. Dairy Alternative Products - GOOD PLANeT Foods' new line of olive oil cheese alternatives offers a dairy-free option for consumers looking to reduce or eliminate their consumption of traditional cheese.
3. Health and Wellness - By using olive oil in their cheese alternatives, GOOD PLANeT Foods taps into the health and wellness industry's focus on promoting healthier food choices.