The OLIPOP Watermelon Lime functional soda is being added to the brand's product portfolio as a functional refreshment that's perfect for consumers to pick up ahead of the summertime.
The soda features a combination of watermelon, lime juice and tart cherry ingredients to achieve a candy-like flavor that's refreshingly summery. The drink is formulated with nine-grams of fiber and five-grams of sugar per 355ml serving, while also featuring ample botanicals that will help to further support overall gut health.
The OLIPOP Watermelon Lime functional soda is being launched via the brand's website and at Sprout''s locations nationwide starting April 27, 2023 where shoppers can pick up a 12-pack for $35. The product targets the health-conscious consumer seeking to enjoy familiar products with functional benefits.
Summertime Digestive Health Sodas
OLIPOP Watermelon Lime Boasts a Candy-Like Flavor
Trend Themes
1. Functional Sodas - Advancements in functional soda beverages to cater to health-conscious consumers' needs
2. Gut Health Beverages - Increased interest in beverages that support digestive health and gut microbiome
3. Low-sugar Beverages - Growing demand for low-sugar beverages amongst health and weight-conscious customers
Industry Implications
1. Functional Beverages - Development of new soda beverages with functional benefits such as digestive support
2. Beverage Manufacturing - Manufacturing and distribution for companies producing low-sugar and healthy beverages with improved gut health capabilities
3. Online Retail - Emerging online retail opportunities for brands producing unique and healthy beverage options for consumers