The Ocean Spray® Zero Sugar Juice Drink is a first from the agricultural cooperative that's formulated to provide bold flavor without the usual sugar associated with juice beverages.
The drink comes in Cranberry and Mixed Berry flavors, which both contain zero grams of sugar per serving, are crafted with no artificial sweeteners and are sweetened with stevia. The drinks are both an excellent source of vitamin C and will provide the signature flavor that consumers have come to expect from Ocean spray. The products are slated to arrive at Walmart and grocery stores in November 2023.
Vice President, Next Generation Beverages and Omni-Channel Marketing Trinh Le spoke on the new Ocean Spray® Zero Sugar Juice Drink saying, "From full flavor blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink. We're excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation."
Bold Stevia-Sweetened Juices
Ocean Spray® Zero Sugar Juice Drink Comes in Two Flavors
Trend Themes
1. Stevia-sweetened Juices - The Ocean Spray® Zero Sugar Juice Drink is a bold and innovative stevia-sweetened beverage that provides the usual flavor of juices without the associated sugar.
2. Zero Sugar Beverages - Ocean Spray® Zero Sugar Juice Drink disrupts the juice beverage industry by offering zero grams of sugar per serving, catering to health-conscious consumers.
3. Alternative Sweeteners - Sweetened with stevia, the Ocean Spray® Zero Sugar Juice Drink taps into the growing trend of using natural and alternative sweeteners in beverages.
Industry Implications
1. Beverage Industry - Ocean Spray® Zero Sugar Juice Drink's stevia-sweetened formula creates a disruptive innovation opportunity within the beverage industry by providing a healthy and flavorful alternative to traditional sugary juices.
2. Juice Market - The introduction of Ocean Spray® Zero Sugar Juice Drink to the market presents a disruptive innovation opportunity by catering to the increasing demand for low-sugar or sugar-free juice options.
3. Healthy Beverage - Ocean Spray® Zero Sugar Juice Drink's zero sugar and stevia-sweetened formulation taps into the evolving trend of health-conscious consumers, opening up a disruptive innovation opportunity in the healthy beverage industry.