Nutri-Grain has expanded its product range with the introduction of Nutri-Grain Crunchy, a new bar format that incorporates a blend of whole grains like oats, barley, buckwheat, rye, and quinoa. This snack, which intends to "support the small but meaningful moments," is marketed as a great source of fiber with Non-GMO and allergen-friendly attributes.
The Nutri-Grain Crunchy bar represents an extension of the brand's portfolio. The product boasts a crisp texture and updated nutritional profile. Each bar is said to contain at least 23 grams of whole grains. The brand offers this latest addition in two mouth-watering flavors — Chocolate Chip Chia and Honey Oat Flax.
Nutri-Grain Crunchy responds to the well-documented dietary shortfall in fiber intake among American adults by providing a portable, ready-to-eat item that contributes to daily goals.
Crunchy Nutritious Bars
Nutri-Grain Recently Introduced Nutri-Grain Crunchy
Trend Themes
-
Whole-grain Snacking — Increased demand for snacks featuring diverse whole grains presents opportunities for innovative formulations in the snack industry.
-
Allergen-friendly Products — Growing consumer awareness of allergen-friendly products opens up potential for new offerings that cater to dietary restrictions while maintaining taste and texture.
-
Fiber-rich Foods — With a significant gap in daily fiber intake, there is room for revolutionizing the market with appealing fiber-rich food options that are both convenient and nutritious.
Industry Implications
-
Health-conscious Snacks — As consumers increasingly opt for snacks with enhanced health benefits, the industry is primed for novel products that satisfy both culinary and dietary preferences.
-
Functional Foods — The functional foods industry can harness the trend of incorporating health-promoting ingredients into everyday foods like snack bars to meet consumer needs.
-
Non-gmo Food Market — The rising popularity of Non-GMO labels offers a disruptive pathway for product development that prioritizes transparency and consumer trust.