Knowing that consumers are looking for fresh alternatives within the category of wine, non-alcoholic wine brand Buzzkill is debuting its newest product, non-alcoholic Sauvignon Blanc. This white wine with notes of lemongrass, passionfruit and citrus undertones is said to retain "the vibrant acidity and thirst-quenching properties" of the popular wine type.
The alcohol-removed classic Sauvignon Blanc is made with real California grapes that are harvested, crushed and finally, fermented locally, then gently heated to remove the alcohol content. This white wine is as bold and unapologetic as ever, and it empowers people to embrace moderation in a fun way. Buzzkill speaks to the "Genzennial" consumer because of their major influence in the move to moderation and resisting brand archetypes.
Non-Alcoholic Sauvignon Blancs
Buzzkill's Alcohol-Removed Wine is a Refreshing Alternative
Trend Themes
1. Non-alcoholic Beverages - There is a growing trend towards non-alcoholic alternatives to traditional alcoholic beverages, indicating an opportunity for disruptive innovation in the alcohol industry.
2. Moderation Culture - The rise of moderation culture among consumers, especially among Gen Z and Millennials, calls for innovative products that offer a fun, exciting alternative to traditional alcoholic beverages.
3. Sustainability in Wine Industry - Sustainability should be prioritized in the wine industry, especially in the production of non-alcoholic wines, to meet the demands of eco-conscious consumers.
Industry Implications
1. Alcohol Industry - The alcohol industry must adapt to changing consumer preferences and expectations for healthier, non-alcoholic beverage options to remain competitive.
2. Non-alcoholic Beverage Industry - With the growing trend towards healthier lifestyles and moderation culture, the non-alcoholic beverage industry has a significant opportunity to innovate and create exciting new products.
3. Wine Industry - The wine industry needs to explore sustainable methods of production for both alcoholic and non-alcoholic wines to meet the demands of eco-friendly consumers and maintain market relevance.