These new Uber safety features are being launched by the rideshare company in a bid to help increase overall safeness for both drivers and passengers alike. The updates will first include an auditory reminder to passengers to put on their seatbelt upon getting into the car, while also providing audio recording functionality. The app will also monitor for unexpected route changes or stops that might be made before arriving at the final destination to increase peace of mind.
Road Safety Public Policy Manager at Uber Kristin Smith spoke to TechCrunch about the new Uber safety features saying, "Many people admit to not always buckling up in the back seat, especially on shorter trips, and that can create an uncomfortable situation for drivers. We think introducing an audio reminder can help reinforce the message that people need to buckle up in every seat, every time. This feature builds on a number of seat belt awareness campaigns we’ve launched over the past several years. We’ve partnered with GHSA on our ‘Make It Click’ Campaign and have worked to educate riders and drivers on the importance of wearing a seat belt."
Auditory Rideshare Safety Updates
These New Uber Safety Features are for Drivers and Passengers
Trend Themes
1. Auditory Safety Prompts - Uber's new feature using auditory reminders will disrupt the way safety messages are delivered to rideshare passengers and create opportunities for similar features in other industries such as public transportation and airlines.
2. Route Monitoring - By monitoring routes, Uber's innovation increases peace of mind for customers, creates a competitive advantage, and opens opportunities for similar features in other transportation and logistics industries.
3. Audio Recording Functionality - Uber's new feature providing audio recording functionality for driver and passenger safety will disrupt the ridesharing industry and offer opportunities for innovation in other industries concerned with security and surveillance.
Industry Implications
1. Transportation - Uber's updated safety features could inspire the demand for safety technology similar to those introduced by Uber, in other ride-hailing services and public transportation systems.
2. Logistics - Similar route monitoring features used in ridesharing can be transformed for opportunities in the logistics and supply chain industry, providing businesses with new ways to track real-time efficiency of deliveries.
3. Security - Uber's audio recording features have the potential to disrupt the security and surveillance industry, particularly in the areas of business and home security.