The new Moo Free Christmas range has been unveiled ahead of the holiday season as a series of treats perfect for consumers to pick up as a free-from way to celebrate this year.
The product range includes the Oscar the Bear (marbled) and Christmas Cracker Selection Box, which are priced at £3.95 and £3.45, respectively. The products both maintain the brand's signature attention to a free-from recipe that doesn't contain any soy, dairy or gluten and is 100% vegan-friendly.
CEO Andrea Jessop spoke on the new Moo Free Christmas range saying, "As the category continues to grow, shoppers expect to see more free-from versions of standard confectionery including at Christmas and will be looking to retailers to stock broader ranges. This brings a great opportunity for retailers when it comes to chocolate for the festive season. With Moo Free, everyone can enjoy chocolate this Christmas and know they’re being sustainable too."
Festive Free-From Chocolate Ranges
The New Moo Free Christmas Range Includes Two Options
Trend Themes
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Free-from Chocolate — The new Moo Free Christmas range offers a variety of free-from chocolate options for consumers.
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Vegan-friendly Treats — Moo Free's Christmas range is 100% vegan-friendly, catering to the increasing demand for plant-based products.
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Sustainable Confectionery — Moo Free's commitment to sustainability provides an opportunity for retailers to offer eco-friendly chocolate options for the festive season.
Industry Implications
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Food and Beverage — The free-from chocolate trend in the Moo Free Christmas range presents opportunities for the food and beverage industry to tap into the growing demand.
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Retail — The popularity of free-from and vegan products creates an opportunity for retailers to expand their offerings and attract a wider customer base.
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Confectionery — Moo Free's free-from and vegan-friendly Christmas range disrupts the traditional confectionery industry by offering alternative options for consumers seeking dietary-specific treats.