These new Higgidy products are being added to the brand's portfolio in the UK to provide consumers with a way to cozy up as the temperature begins to turn cold in the autumn and winter seasons. The products include the Chicken & Sage Roasted Potato Pie and the Honey-Roasted Butternut Squash & Sage Veggie Rolls, which are both crafted with high-quality ingredients. The Chicken & Sage Roasted Potato Pie features a 250-gram serving size priced at £4.70, while the Honey-Roasted Butternut Squash & Sage Veggie Rolls come in packs of six priced at £3.30.
The new Higgidy products were launched into Sainsbury's locations on September 13 and Waitrose on September 18, while Asda locations will start stocking them October 9, 2023.
Warming Winter Snack Ranges
These New Higgidy Products are Arriving for Autumn and Winter
Trend Themes
1. Premium Snack Offerings - New Higgidy products offer high-quality ingredients for consumers looking for a premium snacking experience.
2. Autumn and Winter Comfort Foods - These new Higgidy products are designed to provide consumers with cozy and warming snack options during the colder seasons.
3. Expansion of Convenience Snack Market - The launch of the new Higgidy products into major retailers indicates an increasing demand for convenient and satisfying snack options.
Industry Implications
1. Food and Beverage - The new Higgidy snack offerings contribute to the continuous growth of the food and beverage industry, particularly in the premium and convenience snack sectors.
2. Retail - Major retailers stocking the new Higgidy products demonstrate the potential for increased sales and consumer interest within the retail industry.
3. Frozen Foods - The new Higgidy products, including the Chicken & Sage Roasted Potato Pie and the Honey-Roasted Butternut Squash & Sage Veggie Rolls, contribute to the innovation and expansion of the frozen foods market.