The Monster Ultra Watermelon energy drink has been announced by Coca-Cola Europacific Partners (CCEP) as a refreshment for consumers seeking out a way to boost their alertness in a decidedly flavorful way. The drink will be rolling out in the UK starting in February 2022 in both plain and price-marked 500ml cans alongside four-can multipacks, which is targeted towards the increased popular of at-home energy drink consumption. The drink maintains a sugar-free recipe that responds to the popularity of low-sugar and sugar-free beverage options.
The Monster Ultra Watermelon energy drink is launching alongside a snow sport-themed promotion that will offer fans a chance to win an unforgettable winter experience. The lucky winner will enjoy a three-day trip to Crans-Montana, Switzerland for skiing or snowboarding with most expenses paid.
Sugar-Free Fruity Energy Drinks
Monster Ultra Watermelon Offers a Burst of Energy and Flavor
Trend Themes
1. Sugar-free Energy Drinks - As the popularity of low-sugar and sugar-free beverages continues to grow, there is an opportunity for companies to create innovative and tasty energy drinks that cater to health-conscious consumers.
2. At-home Energy Drink Consumption - With the pandemic pushing more consumers to stay home, there is an opportunity for companies to create energy drink products and multipacks targeted towards at-home consumption.
3. Promotion-driven Product Launches - Partnering product launches with themed promotions, can not only generate interest and excitement around a product but also incentivize consumers to try it out.
Industry Implications
1. Beverage Industry - With the growing demand for low-sugar and sugar-free drinks, the beverage industry can benefit from creating more innovative and healthier energy drink options.
2. Retail Industry - By catering towards at-home consumption and offering multipacks, the retail industry can increase sales of energy drinks, while also targeting health-conscious consumers.
3. Tourism Industry - Partnering product launches with themed promotions, such as the snow sport-themed promotion for Monster Ultra Watermelon, can drive interest and sales, while also promoting tourism for a destination.