Mike’s Hard Lemonade debuted a trio of cocktail-inspired Mike’s Harder flavors: Piña Colada, Hurricane Punch, and Screwdriver. While Mike’s Hard Lemonade is known for its love of lemon, these high-ABV drinks experiment with other citrus juices. These new flavors informed by "bar favorites found in local dives, lounges and joints" are higher in alcohol by volume than the standard Mike's Hard offerings, coming in at 8% ABV.
These new flavors are set to be available in the spring, with Piña Colada and Screwdriver packaged in 16-ounce cans, and Hurricane Punch available for purchase in 23.5-ounce cans.
Adult drinkers are gravitating toward high-ABV canned beverages for their convenience and portability without compromising on the potency and intensity of their drinking experience.
High-ABV Citrus Cocktails
Mike’s Harder Dropped a Trio of 8% ABV Flavors Inspired by Bar Drinks
Trend Themes
1. Citrus-infused High-abv Beverages - Exploring the trend of incorporating citrus flavors into high-alcohol-by-volume drinks to enhance taste and appeal to cocktail enthusiasts.
2. Convenient Canned Cocktails - Evolving trend towards ready-to-drink canned cocktails with higher alcohol content for on-the-go consumption and easy accessibility.
3. Cocktail-inspired Flavor Innovations - Shifting trend towards introducing bar-inspired flavors like Piña Colada, Hurricane Punch, and Screwdriver in the ready-to-drink beverage market for a unique drinking experience.
Industry Implications
1. Alcoholic Beverage - In the alcoholic beverage industry, there is an opportunity to innovate by creating citrus-infused high-ABV beverages that cater to the demand for convenient and flavorful drinks.
2. Canned Beverage - Within the canned beverage industry, disruptive innovation opportunities lie in developing a range of cocktail-inspired canned drinks with higher alcohol content to meet the changing preferences of consumers seeking convenience and variety.
3. Ready-to-drink Market - The ready-to-drink market can capitalize on the trend of cocktail-inspired flavor innovations to attract consumers looking for unique and bar-like drinking experiences in a portable and easy-to-consume format.