The McDonald's McCrispy is a new menu item being launched by the QSR brand at locations in Canada for patrons to choose as an elevated take on a chicken sandwich. The menu item consists of a seasoned chicken breast that's cooked perfectly to keep the interior juicy and the exterior breading as crispy as possible. The chicken patty is served on a split-top potato bun along with shredded lettuce and a mayo-style sauce for a touch of creaminess.
The McDonald's McCrispy chicken sandwich is priced at $5.99 CAD, but can also be ordered as the McCrispy Bacon Deluxe for $7.69 CAD. This enhanced version of the chicken sandwich is paired with bacon and a fresh slice of tomato.
Elevated QSR Chicken Sandwiches
The McDonald's McCrispy is Arriving at Canadian Locations
Trend Themes
1. Elevated QSR Chicken Sandwiches - Opportunity for QSR brands to offer elevated takes on classic menu items.
2. Mcdonald's Mccrispy Launch - More QSR brands may launch new menu items in specific regions to test demand and appeal before a wider rollout.
3. Premium Fast Food Offerings - Opportunity for QSR brands to provide more premium and higher-end menu options to cater to changing consumer tastes.
Industry Implications
1. Fast Food Industry - QSR brands could incorporate elevated takes on classic menu items to cater to increasing demand for premium and higher-end fast food options.
2. Food Service Industry - More emphasis may be placed on creating innovative and differentiated menu offerings in order to stay competitive in the crowded food service industry.
3. Fast Casual Industry - QSR brands could also use this trend as an opportunity to bridge the gap between traditional fast food and fast casual dining, where higher-end menu items are more commonplace.