The McDonald's Cold Brew is being launched at participating locations as part of a limited market test just in time to coincide with the arrival of warm weather. The brand's cold brew coffee consists of Gaviña Coffee that has been brewed for about 12-hours to slowly extract the smooth flavor, and comes in two options to choose from including the original Cold Brew Coffee and the Marble Cold Brew. The Cold Brew Coffee comes over ice black or with your choice of cream or sugar, while the Marble Cold Brew boasts chocolate and caramel syrups along with cream over ice.
The McDonald's Cold Brew drinks are expected to be a hit amongst Gen Z consumers who are known for having an interest in smoother, less intense caffeinated drinks.
Smooth QSR Cold-Brew Coffees
McDonald's Cold Brew Comes in Two Options
Trend Themes
1. Smooth Cold-brew Coffees - The trend towards smoother, less intense cold-brew coffee options is an opportunity for QSR chains to attract younger consumers.
2. Limited Market Tests - Conducting limited market tests for new menu items is a trend that allows QSR chains to gather valuable data and feedback before a wider launch.
3. Regional Menu Offerings - Offering regional and seasonal menu items such as the McDonald's Cold Brew is a trend that appeals to consumers who desire variety and exclusivity.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can leverage the trend towards smoother cold-brew coffee options by introducing new menu items that cater to younger consumers' preferences.
2. Coffee Roasting Industry - The trend towards smoother, less intense cold-brew coffee options presents an opportunity for coffee roasters to create new blends and market them to QSR chains.
3. Food and Beverage Industry - The trend towards regional and seasonal menu offerings presents an opportunity for the food and beverage industry to offer exclusive products and enhance brand loyalty.