For next-generation builders and adult collectors who appreciate the experience of assembling and displaying in equal measure, Mattel launched seven new Mattel Brick Shop building sets. The new Premium, Elite, and Speed Series sets feature partnerships with Lamborghini, Audi, Toyota, Aston Martin, and Chevrolet, and the broader 2026 lineup sees Mattel Brick Shop evolve beyond the automotive category with Masters of the Universe sets.
Inspired by one of Lamborghini’s most iconic vehicles, the Mattel Brick Shop Lamborghini Miura P400 SV is a premium collector building set available now for presale at major retailers globally and via Mattel Creations. Launched ahead of the Miura’s 60th anniversary, the 1:12 scale, 1,524-piece model features details like opening doors and a removable roof.
Sports Car Building Sets
New, Premium Mattel Brick Shop Building Sets Launched for Collectors
Trend Themes
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Nostalgic Premium Collectibles — High-fidelity, anniversary-driven models are creating demand for limited-run, high-margin items that blend nostalgia with modern craftsmanship.
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Automotive-toys Convergence — Collaborations between car manufacturers and toy brands are enabling realistic scale replicas that serve both as playthings and display-grade artifacts.
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Adult-focused Building Experiences — Complex, display-oriented sets targeted at adult builders are shifting perceptions of construction toys toward hobbyist and collectible markets.
Industry Implications
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Toy Manufacturing — The rise of premium, detailed kits is encouraging modular designs and higher-quality materials that can command collector pricing.
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Automotive Licensing — Carmakers licensing iconic models to specialist brands are opening new brand-extension revenue streams tied to heritage and design authenticity.
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Luxury Collectibles Retail — Specialty retailers and marketplaces are increasingly curating limited-edition releases and preorders that create scarcity-driven value for collectors.