Staying true to its commitment to innovation and experimentation, Blue Moon Brewing Company launched Magenta Moon at its RiNo taproom in Denver, Colorado. The beer, which is a limited-edition offering is a Belgian-style wheat ale, generously infused with passionfruit and hibiscus. While these ingredients guarantee a juicy and crisp profile, they also deliver a striking magenta color. Expected to be a popular choice among craft beer enthusiasts, Magenta Moon offers a refreshing and balanced experience with floral and citrus notes.
For Magenta Moon, Blue Moon Brewing Company drew inspiration from the Pantone Color of the Year 2023 which was Viva Magenta. According to Blue Moon’s Senior Brewer Emilie Stewart Maskwa, the inspiration allowed the company to "explore new fruits, feelings, and flavor."
Customers can enjoy Magenta Moon on-site at the RiNo taproom or purchase a six-pack to take home.
Magenta-Hued Belgian-Style Wheat Beers
Blue Moon Recently Debuted the Limited-Edition Magenta Moon
Trend Themes
1. Magenta-hued Alcoholic Beverages - Opportunity to create limited-edition, visually striking alcoholic beverages inspired by popular colors and trends.
2. Innovative Fruit and Floral Infusions in Beer - Opportunity to experiment with unique fruit and floral infusions in traditional beer styles to create new flavor profiles and stand out in the crowded craft beer market.
3. Location-specific Beer Offerings - Opportunity to create location-specific beer offerings at taprooms to attract local customers and provide unique experiences.
Industry Implications
1. Alcoholic Beverage Industry - Innovative limited-edition alcoholic beverages with unique flavor profiles can attract and retain customers, increasing market share.
2. Brewing Industry - Experimenting with unique infusions can lead to disruptive innovation and product differentiation in the crowded craft beer market.
3. Hospitality Industry - Location-specific offerings can increase customer loyalty and create unique and memorable experiences at taprooms and breweries.