Lyre’s Highland Malt is the first-ever non-alcoholic whisky style spirit from the non-alcoholic spirits brand and it pays homage to homage to Highland whisky. This non-alcoholic option was mindfully made to capture the distinct essence of a blended malt whisky and it's ready to be enjoyed neat or on the rocks and used to craft flavorful whisky-based mocktails.
This product is the first in Lyre’s portfolio of 18 premium, non-alcoholic spirits. This premium non-alcoholic spirit is described as having a soft earthiness and bouquet with notes of light grain cereal, stone fruit and almond, plus a slight smokiness. To showcase this new product, Lyre's will be hosting a masterclass on Highland Malt at the Low 2 No Bev Festival.
As more adults embrace mindful drinking and enjoy social drinks made entirely without alcohol, products like this one offer greater variety and choice.
Non-Alcoholic Highland Whiskys
Lyre’s Highland Malt is the Brand's First Whisky-Style Spirit
Trend Themes
1. Non-alcoholic Spirits - Opportunities for crafting non-alcoholic alternatives to traditional spirits are growing as more adults embrace mindful drinking.
2. Whisky Mocktails - As non-alcoholic spirits become more popular, there is growing potential for creating new and exciting whisky-based mocktails.
3. Alcohol-free Masterclasses - With the rise of non-alcoholic spirits, there is potential for businesses to offer masterclasses and tastings for them as well.
Industry Implications
1. Non-alcoholic Beverages - Non-alcoholic spirits, like Lyre's Highland Malt, are disrupting the traditional alcoholic beverages industry and presenting new opportunities for growth.
2. Hospitality - The rise of non-alcoholic spirits and the demand for alcohol-free options is a disruptive opportunity for hotels, bars, and restaurants to offer unique drinks and experiences.
3. Marketing and Events - As non-alcoholic spirits become more prevalent, there is potential for event planners and marketers to cater to this growing market with specialized offerings and experiences.