The 'Labubu FIFA World Cup Collection' by Pop Mart introduces a soccer-themed range of collectibles built around the brand’s signature character from The Monsters series. The release includes vinyl plush dolls dressed in football kits and holding miniature World Cup trophies, alongside wearable pendant keychains that double as small pouches. Designed as the brand’s first official sports collaboration, the collection connects Labubu’s expressive character design with global football culture ahead of the 2026 tournament.
The collection extends beyond figures into a broader lifestyle range distributed through blind boxes, featuring items such as glass cups, bottle-opener fridge magnets, mini lights, and small bags. These everyday objects adopt the same playful visual language, incorporating soccer motifs and compact, collectible formats. Prices range across accessible tiers, reinforcing Pop Mart’s blind box model while expanding the character into functional design categories that blend merchandise, utility, and fan-driven collectability.